Hopefully you’ve heard of the “A Really Good Job” contest going on, because if you haven’t you’re missing out on one of the coolest competitions the wine world has ever seen. Murphy-Goode Winery is hosting a contest to find the best candidate to spearhead their social media campaign. The job pays $60,000 for 6 months of tweeting, blogging, and being the king or queen of the social media scene. The contest has been in motion over the last several months, with articles on it popping up everywhere- social media outlets, blogs, and big publications like the New York Times.
Their goal of the new social media campaign is to reach a younger audience and get people more excited about wine (Sounds like someone else we know…). With this young and fresh approach to wine, Murphy-Goode will soon be reaping the benefits of both the contest and the campaign itself.
We had a chance to speak to our friend Nick Pandolfi, an NYU grad who’s applying for the highly coveted position. His experience as a Features Intern at Food & Wine Magazine and as the Digital Edition Editor for SPIN Magazine gives him the right background for the position, but what will make him jump to the number one spot? And why does he think he’d be good for the job? Well, for one thing, he understands what M-G is trying to do: “The contest was designed for the candidate to promote a lifestyle. What I think Murphy-Goode is trying to do is reach more of a mass audience, crafting a vision to the lifestyle and tie to the brand. This contest isn’t standardized marketing or advertising– it speaks to wine industry, and how to launch a campaign. Working for a specific goal with whole social networks.”
Nick’s current position as Digital Editor for Spin Magazine has given him social media-guru status that he’s hoping will bring him to Sonoma County. Nick currently is slotted as Fan choice #10 out of more than 1200 applicants. He credits this to his friends, spreading the “Goode” word all over the internet through social media. Food & Wine has also given him their endorsement. To thank his friends for their support, he even held a ‘Really Goode Party’ on the last day of submissions, encouraging attendees to dress up as their favorite candidates.
So how’s Nick going to win? Well, just check out his application video. This fun loving NYC wino wins over the viewer in a short 60 seconds, and he’ll be sure to win you over as well. Make sure to vote before these deadlines, and keep and eye out for the winner!
June 26, 2009 — Top 50 Candidates Announced
July 7, 2009 — Top 10 Candidates Announced
July 17 — July 21, 2009 — Final Interviews
July 21, 2009 — Candidate Selection Announcement
