This passed through the office today, and it’s too good not to post. Spanish wine company UO! Wines has created three bottles specifically for gay guys. We stumbled across the news on Springwise, and couldn’t help but pass along their points of genuis. Check out what they had to say here:
Spanish UO! Wines is a line of three wines created with homosexual men in mind, and its descriptions, packaging and website imagery were all tailored accordingly. UO! Ánima Blanca, for example, is a Sauvignon Blanc and Verdejo blend featuring earth tones and “wisps of flowers and fruit – the perfect accompaniment to a gathering of friends on a hot day, whether the heat comes from within or without.” Antinoo, meanwhile, is a Monastrell that’s “young and mature, fruity, elegant, smooth….Mediterranean…. When you try it, shut your eyes and imagine that you are licking rivulets of syrup from his body,” the company advises. Rounding out the line is Oscura Lágrima, a Shiraz and Merlot blend that’s “dark, dense and turbulent.” Underscoring the connection it sees between wine and sexual orientation, UO! explains: “Right from the time you see the wine in the display case, we want to insure that the bottle speaks about more than its delicious contents; that it has to do with you; that you are offering whoever you are with something more than a simple glass of wine.”
Uh, WTF? Licking rivulets off someone’s body doesn’t sound like sexy time to us. It sounds unhygenic and pretty damn gross…particularly if you’ve spent the day sightseeing in the Barcelona heat. This is clearly the result of some horny wine makers in need of a serious release, trying to capitalize on the cheesiness factor. In our experience, (and personally as a gay guy), we don’t need wine specifically tailored to our demographic. We like all wine equally, as long as it get us drunk and makes our pants fall off.
They also have great imagery, like this:
A guy in bondage on the bottle really doesn’t do it for me.
Check out the ridiculousness on their official website, here.
