Fantastic party wine because 1) anyone who drinks wine has heard of Malbec and 2) it's generally loved by pretty much everyone; men and women, young and old alike. Cameron Hughes made a bajillion connections by jetting all over the world to make wine. This allows him to get his hands on really awesome wine and sell it pretty cheap. His Malbec drinks soft with plummy fruit - perfect for a cocktail hour, but still rocks enough gusto to sip with heavier food like steak.