We are taking advantage of the current economic conditions by purchasing high quality and highly rated finished wines direct from wineries at a discount and then passing the savings on to you. Price and availability aren't the only selection criteria. The wines we purchase must have a pedigree of 90 or higher ratings, best buy or gold medal accolades from a respected wine authority or publication. Other companies with a similar concept are usually buying the winery's excess or distressed wine. We are buying a winery's best and most highly rated finished wine, which they would normally sell under their own label. Wineries are willing to work with us because they either produced more than they need or sales have slowed. In return, they are promised complete anonymity, which we take very seriously. The wines of 90+Cellars are great values because we are a virtual winery, we don't own any land or bottling facility. In fact, the source wineries bottle and label our wines for us. We simply search out world class wine, negotiate a great price and then pass the savings on to our customers. Upon release, each 90+Cellars wine is assigned a "Lot" number. A lot is defined as a particular wine from a winery. On successful lots we may purchase the next vintage (if available) if the quality is the same or better. In the end, it is our goal to provide wine lovers with an outstanding bottle of wine at a great price. If you like the idea of fine wine for less money, then give our wines a try!