Let’s begin with Yellow+Blue. When you mix the two together, you get green — as in environmentally conscious, forward thinking and committed to positive change. Are you with us? Good. With the high cost of fossil fuel driving up the cost of shipping, we saw the price of good imported wines rising out of range for the average buyer. In our search for a way to lower these costs for quality-conscious wine drinkers, we found a solution that is also great for the environment. Then we got a little “greener” by partnering with organic wineries that use only traditional, natural winemaking processes. The result? Great tasting, certified organic wine that’s better for the planet and available at a great price. In fact, award-winning wine blogger Dr. Tyler Colman called our 2007 Malbec “a crazy-good value.” And to think it all began when an experienced wine importer had an idea that just might change the world…one box at a time.